ADJ - The changes themselves!

Brand development towards PRO market

We have already written an introduction about the ADJ brand as part of an article on American DJ. For a couple of years, the brand has been trying to disenchant its patch as a manufacturer of DJ equipment.

And so with that in mind, during the Prolight&Sound trade show we walked over to the ADJ booth to ask at the source what it was like. We talked to each other about the premise of the ADJ brand and how it differs from other popular brands in the ADJ Family group.

I can't hide the fact that from what we managed to see the ADJ offer is really attractive. From the conversations we had off-camera, we know that the devices the manufacturer is offering can be snatched up at very attractive prices indeed. We will take a closer look at the devices themselves soon.

Dominik Kwiatkowski

Lighting realizer active in the industry for more than 10 years. Mainly engaged in working with teams. Co-founder of such industry events as Light the Sky Poland, and the "Invisible" action. Father of the venture director.

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